Lifestyle & Family Creator
Hi! I'm a 39 year old mom of two elementary school kiddos, based in Upstate New York. I'm a content creator with over a decade of marketing experience in brand strategy and content creation. I've worked with brands of all kinds and specialize in content that feels natural and relatable: motherhood, running, marriage, and everything in between!
Real-life content for everyday brands.
A warm family-lifestyle video following a kids’ baking activity from start to finish. Captures the recipe choice, hands-on mixing and shaping, candid sibling moments, and the final baked result in a way that feels playful, natural, and easy for family-focused brands to connect with.
A relatable mom-life video showing how WILDE Protein Crackers fit naturally into a kids’ lunchbox routine. UIses a simple hook around kids thinking they are regular crackers, then highlights the crunch, flavor, and added protein in a way that feels casual, useful, and easy to trust.
A relatable household video showing how the product fits into everyday cleaning routines, especially around the surfaces kids touch constantly. This concept is built around trust, and the small swaps that make home care feel easier.
A warm, everyday-style video showing how the product fits into simple family routines, kid-friendly snacks, and realistic moments at home. The goal is to make the product feel easy to use, approachable, and naturally part of the day.
A lifestyle-focused unboxing concept highlighting the experience of opening and enjoying the product. This type of content helps brands communicate convenience, gifting potential, and the feeling around the product.
A casual lifestyle video showing movement, fun, and real-life wellness in a way that feels approachable rather than overly polished or performance-focused. This type of content is ideal for brands that want to show their product fitting into an active, social, and realistic routine.
A personal, real-life style video that shows products in the context of motherhood, home, errands, routines, or family life. These samples are meant to feel natural, unscripted, and easy for an audience to connect with.
Services
UGC deliverables made for modern campaigns.
From quick ad tests to a larger content library, I create short-form content brands can use across TikTok, Instagram Reels, paid social, email, and web.
UGC Video Ads
Hook-driven short-form videos designed for paid social testing and conversion-focused campaigns.
Organic UGC Videos
Natural, platform-native content for Reels, TikTok, and brand social channels.
Product Demos
Clear, relatable product use cases that show how the product works and why it matters.=
Unboxings
First-impression content that captures packaging, product reveal, and initial reaction.
Lifestyle B-Roll
Clean supporting footage brands can repurpose across ads, organic content, emails, and landing pages.
Product Photography
Simple lifestyle images for social, product campaigns, and supporting launch assets.
A little more about me..
Melissa Krumanocker
@mjkrum
Troy, NY
New England Coast
Zoom-ready, carline-comfy
Real. No filter.
Let's Talk Brand Deals
I’m currently booking brand projects for 2026 and would love to hear from you! If you’re interested in working together, reach out so I can save space on my calendar. I can’t wait to learn more about your brand and create something that feels natural, intentional, and aligned.